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pitch to voters on Election DayDisney expected to lay off thousands in its biggest round of cuts this yearDisney expected to lay off thousands in its biggest round of cuts this yearDisney expected to lay off thousands in its biggest round of cuts this yearAckman warns speculative trading is turning the stock market into a casinoAckman warns speculative trading is turning the stock market into a casinoAckman warns speculative trading is turning the stock market into a casinoRedMagic takes its RGB liquid-cooled gaming phone global as the 12 ProRedMagic takes its RGB liquid-cooled gaming phone global as the 12 ProRedMagic takes its RGB liquid-cooled gaming phone global as the 12 ProMalachi Jordan commits to St. John's, its first five-star recruit in 13 yearsMalachi Jordan commits to St. John's, its first five-star recruit in 13 yearsMalachi Jordan commits to St. John's, its first five-star recruit in 13 yearsSigns point to a big BioWare N7 Day celebration planned before the studio 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a potentially massive dwarf planet candidate beyond PlutoEating blueberries every day may ease depressive symptoms in older adultsEating blueberries every day may ease depressive symptoms in older adultsEating blueberries every day may ease depressive symptoms in older adultsIran warns of a 'new battlefield' after reported US strike on QeshmIran warns of a 'new battlefield' after reported US strike on QeshmIran warns of a 'new battlefield' after reported US strike on Qeshm
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Business • 2026-11-03, 03:04 ET • ~1 min read

Salesforce agrees to buy Cresta to add voice AI to customer service

سیلز فورس نے کسٹمر سروس کے لیے وائس اے آئی کمپنی کریسٹا خریدنے کا معاہدہ کر لیا

सेल्सफोर्स ने कस्टमर सर्विस के लिए वॉयस एआई कंपनी क्रेस्टा खरीदने का समझौता किया

Salesforce agrees to buy Cresta to add voice AI to customer service

Key points

اہم نکات

मुख्य बातें

  • Salesforce has signed a definitive agreement to buy Cresta, a voice-first system for customer experience.
  • Cresta's voice agents handle complex customer calls from start to finish and help human agents in real time.
  • Salesforce plans to connect Cresta with Service Cloud so calls are linked to customer records and outcomes.
  • سیلز فورس نے کسٹمر سروس کے لیے وائس سسٹم بنانے والی کمپنی کریسٹا خریدنے کا حتمی معاہدہ کر لیا ہے۔ کریسٹا کے وائس ایجنٹ مشکل کسٹمر کالز کو شروع سے آخر تک سنبھالتے ہیں اور انسانی ایجنٹوں کی فوری مدد کرتے ہیں۔ سیلز فورس کریسٹا کو سروس کلاؤڈ سے جوڑے گی تاکہ کالز کسٹمر ریکارڈ سے منسلک ہوں۔ یہ معاہدہ مالی سال 2028 کی پہلی سہ ماہی میں مکمل ہونے کی توقع ہے، بشرطیکہ ریگولیٹری منظوری مل جائے، اور قیمت ظاہر نہیں کی گئی۔
  • सेल्सफोर्स ने कस्टमर अनुभव के लिए वॉयस-फर्स्ट सिस्टम बनाने वाली कंपनी क्रेस्टा को खरीदने का निश्चित समझौता किया है। क्रेस्टा के वॉयस एजेंट जटिल कस्टमर कॉल को शुरू से अंत तक संभालते हैं और मानव एजेंटों की तुरंत मदद करते हैं। सेल्सफोर्स क्रेस्टा को सर्विस क्लाउड से जोड़ेगी ताकि कॉल कस्टमर रिकॉर्ड से जुड़ सकें। यह सौदा वित्त वर्ष 2028 की पहली तिमाही में पूरा होने की उम्मीद है, नियामक मंजूरी के अधीन, और कीमत का खुलासा नहीं किया गया है।

Salesforce has signed a definitive agreement to buy Cresta, a voice-first system for customer experience. Cresta's voice agents handle complex customer calls from start to finish and help human agents in real time. Salesforce plans to connect Cresta with Service Cloud so calls are linked to customer records and outcomes. The deal is expected to close in the first quarter of Salesforce's fiscal 2028, subject to regulatory approvals, and Salesforce did not disclose the price.

سیلز فورس نے کسٹمر سروس کے لیے وائس سسٹم بنانے والی کمپنی کریسٹا خریدنے کا حتمی معاہدہ کر لیا ہے۔ کریسٹا کے وائس ایجنٹ مشکل کسٹمر کالز کو شروع سے آخر تک سنبھالتے ہیں اور انسانی ایجنٹوں کی فوری مدد کرتے ہیں۔ سیلز فورس کریسٹا کو سروس کلاؤڈ سے جوڑے گی تاکہ کالز کسٹمر ریکارڈ سے منسلک ہوں۔ یہ معاہدہ مالی سال 2028 کی پہلی سہ ماہی میں مکمل ہونے کی توقع ہے، بشرطیکہ ریگولیٹری منظوری مل جائے، اور قیمت ظاہر نہیں کی گئی۔

सेल्सफोर्स ने कस्टमर अनुभव के लिए वॉयस-फर्स्ट सिस्टम बनाने वाली कंपनी क्रेस्टा को खरीदने का निश्चित समझौता किया है। क्रेस्टा के वॉयस एजेंट जटिल कस्टमर कॉल को शुरू से अंत तक संभालते हैं और मानव एजेंटों की तुरंत मदद करते हैं। सेल्सफोर्स क्रेस्टा को सर्विस क्लाउड से जोड़ेगी ताकि कॉल कस्टमर रिकॉर्ड से जुड़ सकें। यह सौदा वित्त वर्ष 2028 की पहली तिमाही में पूरा होने की उम्मीद है, नियामक मंजूरी के अधीन, और कीमत का खुलासा नहीं किया गया है।

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